Eye-tracking heat maps explain what people are drawn to and why – 10 photos
Advertisers, eat your heart out. A startup company by the name of Sticky has developed an eye-tracking heat map that shows how people view advertisements. Because of their system, you can see in one glance what part of a photo captures people’s attention the most and also how the U.S. reactions compare to the rest of the world.
Take for instance in the photo above, people tend to like looking at things that other people are looking at.